By Funsho Arogundade
Eight years ago, Omotayo Jemila ‘OJ’ Awa-Ibraheem started her journey into the world of Spa and perfumery with the formal launch of her House of Jemila on 4 June 2016. Since then, this elegant beauty entrepreneur has not looked back in her quest to dominate her sphere of business. Thanks to her passion for creativity and the guidance of a trusted mentor.
From opening her first and second stores on the Lagos Mainland, the style icon has embarked on an exciting new chapter in her beauty entrepreneurship. Elegant OJ recently celebrated a significant milestone with the unveiling of her flagship store and a new luxury perfumery store in the heart of Lekki, Lagos.
It was a grand event by all standards when the new perfumery outlet named ‘PerfectScents Niche Emporium’ opened its doors to the public on Saturday 7 December in Lekki Lagos. OJ’s new store —the third in Lagos— is a one-stop shop for niche fragrances exclusively sourced from around the world for all perfume lovers all over Lagos and beyond.
According to OJ, the new shop will enhance the experience of perfume buffs as she introduces a dedicated pure fragrance corner where customers can explore pure fragrance oils, undiluted and authentic. This interactive space will let customers identify the notes that appeal to them, helping us suggest perfumes that align perfectly with their preferences.
Not done, Spotlight learnt, OJ is expanding her fragrance business as she is starting her own niche perfume line. The Ekiti State University, Ado-Ekiti Political Science graduate is partnering with a world-class perfume manufacturer in Europe who she said understood her vision. With their expertise, they have finalized the bottle designs, logo, and packaging. Every step was deliberate and meticulous to deliver quality fragrances to be launched in the first quarter of next year. It will then be sold side by side with other niche fragrances stocked by the new Lekki store.