By Bianca Iboma-Emefu
In a thrilling and competitive showdown, Nwakaihe Ifunanya Esther emerged victorious as she was crowned the new face of Zikel at the 6th edition of the beauty pageant held in Lagos.
Contestants from across the country showcased their poise, talent, and intelligence, but it was her magnetic presence and inspiring message that captured the judges’ hearts.
Overcoming the fierce competition from approximately 19 talented contestants, Nwakaihe showcased exceptional skills, charisma, and creativity.
She beat 18 other contestants to emerge winner of the coveted contest held recently at Terra Kulture Lagos.
The judges praised Nwakaihe for her elegance, likeable qualities and performance at the camp, which ultimately led to their decision to crown her the winner.
As the new face of Zikel, Nwakaihe will represent and promote specific initiatives, products, campaigns for the growth of the brand.
Speaking to journalists on the sidelines of the event, Chief Executive Officer (CEO) of Zikel Cosmetics International, Kelvin Ezike said: “As always, the pageant is not just targeted at crowning beautiful ladies but more importantly, it is to empower them to become self-reliant and financially strong, based on the theme, . Empowered to Lead.
The Face of Zikel is an empowerment scheme and a platform carved out to take young girls off the street and create employment for them.”
